SAN DIEGO HOLIDAY FESTIVAL
DECEMBER 2, 3, 4, 2011
Del Mar Fairgrounds
Come to San Diego...
Come sell your work in economically booming San Diego the first weekend in December, prime time for Christmas shoppers looking for
unique gifts. We had a wonderful first show here in 2010—we attracted large crowds of buyers and the majority of our artists had great sales. Plus,
the audience loved the festival and will be back in even greater numbers this year! Come have fun at the fabulous Del Mar Fairgrounds, not only the most
popular facility in San Diego County but also in the heart of one of the highest-income regions in the area.
Profit at the Festival...
Where everyone in greater San Diego will know about the show through our huge advertising
and publicity campaigns. This includes—among many media buys—weeks of big display ads in the area's #1 major newspaper,
the San Diego Union-Tribune, plus saturation level TV, radio and Internet announcements targeted to reach our
niche audience. We've also hired the best event PR firm in San Diego to publicize the festival.
This provides the show with maximum live and news TV coverage, plus in-depth radio interviews and newspaper and magazine articles.
We're expecting 10,000 or more quality buyers!
The Festival is Produced by...
Warren Cook, who was producer-president of the Harvest Festival from its start in 1972 until 1989 and consistently brought
in 20,000 to 30,000 paid-admission buyers every weekend every year in more than a dozen show cities.
Demonstrations of craft and art, that both delight our crowds and help emphasize that every work in the festival is made by hand.
Great Musical & Variety Entertainment that not only helps attract audiences but also contributes to your sales.
Delicious Festival Food—provided by local restaurants and caterers.